trademark infringement: the rush factor

Been doing little print and radio interviews related to the release of Jesus Brand Spirituality: He Wants His Religion Back. It’s a good exercise because both print and radio are looking for colorful and concise little expressions of things that pop up in the book. Like the idea that we need to dig extra hard for Jesus as the treasure buried in the field of religion, owing to the current “trademark infringement on the Jesus brand”–meaning the negative public perception of Christianity among those on the outside of faith looking in. I find myself illustrating this with the popularity of Rush Limbaugh among many Christians in the United States.
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jesus brand spirituality: in summary

Writing a book, like having a conversation or putting words to your thoughts in any form, is an exercise in learning what you believe. It’s not just that you believe something and then put it into words. You discover what it is that you believe in the process of putting it into words. You read the book you write, or you hear the words formed by your thoughts in a conversation, for the first time. Like God in Genesis, chapter one, orchestrated the creation, made what he made, and then saw it himself for the first time, pondered it, and said, “It’s good.” Here’s a crack at summarizing what I believe after more than a few decades of organizing my life in fits and starts around Jesus of Nazareth and his path through this world:
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