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evangelicals, we have a branding problem
Jesus Brand Spirituality: He Wants His Religion Back is a book I wrote as an evangelical, by which I mean, as someone who cares about communicating the good news (gk. evangel) among those who have not heard good news. Right here, for example, where I live. It is based on a certain reading of the culture in which I live. We who have received and therfore have a responsibility to be and share good news, also have a responsibility to face up to the cultural context we operate in. Here’s the challenge: we have a branding problem. We who love, admire and seek to follow Jesus of Nazareth, must acknowledge that the Christian brand in America has sufferred something very like trademark infringement.
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